Content & Campaign Officer
Pretoria, South Africa · Permanent · Marketing & Creative
An exceptional opportunity has become available for a creative and passionate Content & Campaign Officer/ Social Media Officer to join an award-winning luxury safari and conservation brand based. This role offers the unique opportunity to work across a prestigious luxury safari lodge, a renowned wildlife conservation initiative, and an exclusive wildlife experience brand. You will play a key role in bringing each brand's story to life through engaging content, digital marketing campaigns, social media, design, and visual storytelling. Key Responsibilities Social Media & Content Creation Develop and manage engaging content calendars across multiple brands Create and publish high-quality social media content, including posts, reels, stories, videos, and campaigns Maintain consistent brand messaging and visual identity across all digital platforms Monitor social media engagement, respond to community interactions, and identify emerging trends and opportunities. Design & Creative Design a wide range of digital and print marketing collateral, including newsletters, brochures, presentations, menus, reports, certificates, and promotional material. Ensure all creative output aligns with established brand guidelines and maintains a premium visual standard. Content Marketing Write, design, and distribute engaging email newsletters and marketing campaigns. Produce SEO-friendly blog content and website copy that supports brand awareness and audience engagement. Manage email marketing databases and campaign distribution. Video & Campaign Management Plan, edit, and publish video content across multiple digital platforms, including YouTube, Instagram, Facebook, LinkedIn, and TikTok. Assist with the planning and execution of marketing campaigns, events, and promotional initiatives. Coordinate campaign assets, promotional materials Website & Digital Asset Management Update website content and ensure information remains current and accurate. Maintain organised digital asset libraries across cloud-based platforms. Support community engagement and educational marketing initiatives through content development and campaign support. Candidate Requirements Diploma or Degree in Marketing, Communications, Digital Media, Journalism, or a related field. 2–4 years' experience in social media management, digital marketing, content creation, or brand communications. Previous experience within luxury hospitality, tourism, wildlife conservation, or lifestyle brands will be highly advantageous. Portfolio showcasing social media, design, copywriting, and content creation projects. Technical Skills Excellent copywriting and storytelling abilities. Proficiency in Canva and/or Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro). Experience with Meta Business Suite, LinkedIn, TikTok, YouTube, and email marketing platforms. Strong video editing and short-form content creation skills. Sound understanding of SEO principles and website content management. Ability to manage multiple brands, campaigns, and deadlines simultaneously.