Digital Marketing Coordinator
Bryanston, Sandton, 2191, South Africa · Permanent · Marketing & Creative
Travel Company based in Bryanston is looking for a Digital Marketing Coordinator to implement, manage and monitor all social media strategies for various Sports & Events brands as well as creative projects including external and internal campaigns, websites and email marketing. Duties: Social Media: Creation of a social media / engagement strategy Grow the social media pages along with best practice organic and paid methods Content creation, information sharing, update and maintenance Platforms include, but are not limited to Facebook, Twitter, YouTube, Instagram & LinkedIn Manage Social media channels Working with the group’s offices across Africa to ensure messaging is aligned on social media and that the message of one single African footprint is portrayed Content creation Copy writing Filming, video & photography Content planning strategy Use analytics tools to gauge success and report on social media metrics Regular meetings with brands & marketing representatives Research and analysis Public relations and community building Webinars/tutorials/courses/Information sharing Run weekly and monthly meetings to brainstorm and collaborate Coordinate events and important days Create briefs and execute social media campaigns along with the Marketing and Communications Manager, ensuring proper CI brand guidelines are followed Compile digital competitor analysis for brands Put together PR crises communication plan for the brands Reporting & Stats: Monthly social media stats report for the brands. Email Marketing: Researching and creating content for newsletters. Teamwork: Working closely with the Marketing and Creative team in terms of projects including sourcing of images and content for campaigns and videos. Learning & Development: Continuously develop marketing and social media knowledge Keep abreast of all industry and technology trends Requirements: Matric / Grade 12 A digital Marketing or Communications qualification At least 2+ years Digital Marketing experience Proficiency in MS Office Proficiency in the social media landscape including platforms like Facebook, LinkedIn, Instagram, Twitter, TikTok and YouTube Experience in managing multiple social media accounts Copywriting skills Sound understanding of marketing principles Ability to operate under solid pressure and meet tight deadlines Effective project management skills Effective understanding of latest technologies and should identify how to apply them in marketing Plan decisions and practice good judgment Build excellent working relationship to attain goals Work collaboratively as a team member Be self-motivated, confident, energetic, and creative Effectively communicate and make best use of interpersonal skills Should be able to deliver creative and innovative thoughts A mature approach when dealing with people Capacity for dealing with employers and workers at all levels Confidentiality, tact and discretion when dealing with people Excellent planning, Organisational, analytical and decision-making skills Good conflict resolution skills Integrity and Honesty when dealing with cash, finances and other business-related matters Good problem-solving skills Accuracy and attention to detail